Monday, March 2nd, 2009
We’re finding that Manchester companies are using 3D more and more to promote themselves online. And why not? 3D’s a great way to showcase products,
visualise properties, and create engaging interactivity on what could otherwise be a bland company website. Manchester companies seem to be more open minded about the use of 3D on their websites and often come to us looking for creative ideas and ways to enhance their website and communicate their product more effectively. We’re seeing a big increase in enquiries about 3D product configurators, and interactive visualisations - it seems like Manchester companies are really leading the way in the use of 3D on their websites, and long may it continue!
Tags: 3d, 3d company, 3d manchester, about 3d, Interactive 3D
Posted in 3D Design, Advertising, Architectural Visualisation, Digital Marketing, Interactive 3D | No Comments »
Tuesday, May 27th, 2008
You’re probably familiar with architectural visualisation. Most property marketing teams know that they can use their architect’s CAD drawings and a specialist 3D visualiser to make some nice marketing images. They also know that having still images or animations which show the property development complete and in its best light, before the builder has even lifted a brick, vastly increases their chances of selling off plan.
But now that architectural visualisation is used by most property marketing teams, how do you ensure yours is the one potential buyers are looking at and talking about?
In my experience, it takes a combination of animation, stills and web-based, interactive media to make a visualisation really stand out. Combining web-based, interactive visualisations with stills and animation is much more effective than stills or animation alone. The stills can be used in print campaigns to drive traffic to the developer’s website where users will find the interactive visualisations. We have found that users spend longer browsing websites with interactive visualisations and are more likely to follow a call to action.
Interactive visualisations enable potential buyers to immerse themselves the property; they can watch the development evolve over time while exploring the space and room layout options. This heightened level of engagement means potential buyers are more likely to make an enquiry.
The interactivity also helps you to communicate the property’s features. So if the development boasts the best, most energy-saving insulation on the market, let the potential buyer click the walls and see inside them. If all the wood used in the property comes from a sustainable resource, give the potential buyer that information while they enjoy a seamless interaction.
Using an interactive visualisation also means you get double the value from the 3D design process. Your 3D artist can render stills and animation from the model they produce for the interactive visualisation, so you get three types of media from one process and engage with your potential buyers on a whole new level.
When you go interactive, architectural visualisation transforms from luxury to necessity; from a tool which is nice to have, to an indispensable means of meeting sales targets.
Tags: 3d, animation, architect, Architectural Visualisation, CAD, interactive, marketing, May, property, stills, virtual, visualisation, web
Posted in 3D Design, Architectural Visualisation, Digital Marketing, Interactive 3D | No Comments »
