Mitooshi, Matooshi, Matushi, Mitushi, Mitsushi: naming a 3D company
Wednesday, July 16th, 2008
Last year, when we were considering what to call our company, we were advised by several well-respected business professionals to call ourselves something people could easily spell. For some unknown reason we decided to completely ignore that advice.
We were also advised to try to work the word “solutions” into our company name. While this may be right for some businesses, we felt it was too generic. To me, “3D solutions” sounded a bit like an algebraic homework assignment.
We liked the word “mitooshi” and the meaning was a good representation of our service offering. “Mitooshi” is a Japanese Romaji word and it means perspective, unobstructed view, outlook and forecast. For a company which offers 3D visualisations, these words seemed like the right words to associate ourselves with.
It’s also fitting that we used a Japanese word to name our business because our technical director believes himself to be some kind of Ninja. What kind, we haven’t yet established.
Here are some interesting amateur Ninjas on YouTube – these guys never fail to make me laugh.
I read an article on 
So perhaps, any day now, we’re going to be swamped by enquiries from companies who want their products brought to life with animation and swooshy graphics specifically for use in Google Adsense Video Units. Or perhaps there’ll be a surge in companies buying digital video cameras and cheap video editing software. One thing that’s certain is that some will be shockingly bad and some will be brilliantly slick, and we’ll enjoy them all.