Posts Tagged ‘3d’
Monday, March 2nd, 2009
We’re finding that Manchester companies are using 3D more and more to promote themselves online. And why not? 3D’s a great way to showcase products,
visualise properties, and create engaging interactivity on what could otherwise be a bland company website. Manchester companies seem to be more open minded about the use of 3D on their websites and often come to us looking for creative ideas and ways to enhance their website and communicate their product more effectively. We’re seeing a big increase in enquiries about 3D product configurators, and interactive visualisations - it seems like Manchester companies are really leading the way in the use of 3D on their websites, and long may it continue!
Tags: 3d, 3d company, 3d manchester, about 3d, Interactive 3D
Posted in 3D Design, Advertising, Architectural Visualisation, Digital Marketing, Interactive 3D | No Comments »
Thursday, July 31st, 2008
I’m keen to know more about Manchester in Second Life. I have now visited three times since it was built last year and it has been fairly empty on each occasion. Apparently the aim of the project was to promote the Manchester brand and raise awareness of the city. I wonder if URBIS and the MDDA consider it to be a success.
There’s been a lot of talk about 3D virtual worlds being the future of the internet and I think there’s some truth in that although I’m not sure it’s quite that clear cut. Also, just because 3D virtual worlds are the future, I’m not convinced the virtual world in question is Second Life in its current state.
When I log in to Second Life I am always disappointed by the chunkiness of the experience, it’s frustrating at best and computer crashing at worst. I have been told I need a better computer to experience Second Life properly but my computer meets all the SL recommended system requirements and I have a healthy 8mb broadband connection so there must be plenty of people who have a similar experience to me. (more…)
Tags: 3d, 3d manchester, Advertising, digital, Digital Marketing, interactive, Interactive 3D, interactive media, July, manchester, second life, virtual, virtual environments, Virtual Worlds
Posted in Advertising, Digital Marketing, Interactive 3D, Virtual Worlds | No Comments »
Monday, July 28th, 2008
I was recently asked where I see advertising going in the future. The person asking me had just announced to the room that “absolutely ALL companies who work in advertising or an advertising related field are going to fail completely in the coming months because of massive cuts in advertising budgets”. I made a mental note to contact Saatchi & Saatchi and let them know. I’m sure they’ll be gutted that a Stockport-based life coach has such dire news for them.
He wasn’t completely wrong though, there have been reductions in advertising budgets on the whole. But while traditional media advertising budgets are shrinking, digital and Internet advertising budgets have remained steady.
So the message seems to be that, in times of economic uncertainty, companies want to know exactly where their money is going and what a campaign is achieving for them. They want value for money and digital provides that.
As consumers, we’re finding it easier and easier to ignore brand messages and many people are cynical about the perceived interruptions advertising represents.
The most successful advertising happens when the line between entertainment and advertising is blurred. Engaging our audience and providing an entertaining experience means consumers will not only participate in the media but will involve other members of their social group in it.
The Adidas - Impossible Story viral campaign by Glue is an excellent example of an entertaining brand experience that communicates the brand message through participation with its audience. It combines quirky visuals with nifty technical execution and the results speak for themselves. (more…)
Tags: 3d, Advertising, digital, flash, interactive, interactive media, July, online, viral, web
Posted in Advertising, Digital Marketing, Interactive 3D | No Comments »
Wednesday, July 16th, 2008
Last year, when we were considering what to call our company, we were advised by several well-respected business professionals to call ourselves something people could easily spell. For some unknown reason we decided to completely ignore that advice.
We were also advised to try to work the word “solutions” into our company name. While this may be right for some businesses, we felt it was too generic. To me, “3D solutions” sounded a bit like an algebraic homework assignment.
We liked the word “mitooshi” and the meaning was a good representation of our service offering. “Mitooshi” is a Japanese Romaji word and it means perspective, unobstructed view, outlook and forecast. For a company which offers 3D visualisations, these words seemed like the right words to associate ourselves with.
It’s also fitting that we used a Japanese word to name our business because our technical director believes himself to be some kind of Ninja. What kind, we haven’t yet established.
Here are some interesting amateur Ninjas on YouTube – these guys never fail to make me laugh.
Tags: 3d, 3d company, July, matooshi, mitooshi
Posted in 3D Design, Miscellany | 3 Comments »
Wednesday, June 25th, 2008
I love robots. I especially like it when those who I consider to be nerdier than myself, tell me things they know about robots and what the latest robot technology is. Someone who fits that description recently showed me a video of a robot designed by Boston Dynamics called BigDog and it both intrigued and 
repulsed me. I was intrigued because of my aforementioned love of robots and I was repulsed because, well, I’m not sure. I’m aware of the uncanny valley hypothesis where robots which look and act almost, but not entirely, like actual humans, cause human observers to feel revulsion, but the BigDog robot is not at all human-like (the clue’s in the name really). I think my reaction was probably related to the way the BigDog moves and the fact that it has two sets of legs which go in opposite directions – very “exorcist”.
As you might imagine, I really liked the Citroen C4 Transformer advert which was on TV a few years ago. It was an excellent example of motion capture and 3D graphics put together seamlessly by Toronto Production Company, Spy Films and The Embassy VFX in Vancouver. (more…)
Tags: 3d, Advertising, big dog, interactive, June, motion capture, robots
Posted in 3D Design, Advertising | 6 Comments »
