Thursday, July 31st, 2008
I’m keen to know more about Manchester in Second Life. I have now visited three times since it was built last year and it has been fairly empty on each occasion. Apparently the aim of the project was to promote the Manchester brand and raise awareness of the city. I wonder if URBIS and the MDDA consider it to be a success.
There’s been a lot of talk about 3D virtual worlds being the future of the internet and I think there’s some truth in that although I’m not sure it’s quite that clear cut. Also, just because 3D virtual worlds are the future, I’m not convinced the virtual world in question is Second Life in its current state.
When I log in to Second Life I am always disappointed by the chunkiness of the experience, it’s frustrating at best and computer crashing at worst. I have been told I need a better computer to experience Second Life properly but my computer meets all the SL recommended system requirements and I have a healthy 8mb broadband connection so there must be plenty of people who have a similar experience to me. (more…)
Tags: 3d, 3d manchester, Advertising, digital, Digital Marketing, interactive, Interactive 3D, interactive media, July, manchester, second life, virtual, virtual environments, Virtual Worlds
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Friday, June 13th, 2008
I read an article on www.adage.com a while ago by the editor in chief of www.searchengineland.com, Danny Sullivan. He described a revolutionary change in the way Google treats video clips in search results. He said, Google video ads will not only appear in YouTube clips and on pages that carry Google AdSense units, but also in Google’s sacred search results as well.
Since I read that article, Google Adsense Video Units have been rolled out in the USA, the UK, France, Italy, Spain, Australia, Netherlands, Poland, New Zealand and Japan.
I haven’t actually come across one yet but as Adwords advertisers start to pick up on the opportunities video ads bring, I’ll be interested to see what impact this has on the way they communicate their message. Like Mr Sullivan rightly pointed out, “…AdWords advertisers have had to shoehorn their messages into a 70-character limit. Well, if a picture’s worth a 1,000 words, moving-picture ads will let advertisers blow through the haiku-like restriction.”
So perhaps, any day now, we’re going to be swamped by enquiries from companies who want their products brought to life with animation and swooshy graphics specifically for use in Google Adsense Video Units. Or perhaps there’ll be a surge in companies buying digital video cameras and cheap video editing software. One thing that’s certain is that some will be shockingly bad and some will be brilliantly slick, and we’ll enjoy them all.
Tags: Adsense, Advertising, Digital Marketing, Google, June, Units, Video, youtube
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