Tuesday, May 27th, 2008
You’re probably familiar with architectural visualisation. Most property marketing teams know that they can use their architect’s CAD drawings and a specialist 3D visualiser to make some nice marketing images. They also know that having still images or animations which show the property development complete and in its best light, before the builder has even lifted a brick, vastly increases their chances of selling off plan.
But now that architectural visualisation is used by most property marketing teams, how do you ensure yours is the one potential buyers are looking at and talking about?
In my experience, it takes a combination of animation, stills and web-based, interactive media to make a visualisation really stand out. Combining web-based, interactive visualisations with stills and animation is much more effective than stills or animation alone. The stills can be used in print campaigns to drive traffic to the developer’s website where users will find the interactive visualisations. We have found that users spend longer browsing websites with interactive visualisations and are more likely to follow a call to action.
Interactive visualisations enable potential buyers to immerse themselves the property; they can watch the development evolve over time while exploring the space and room layout options. This heightened level of engagement means potential buyers are more likely to make an enquiry.
The interactivity also helps you to communicate the property’s features. So if the development boasts the best, most energy-saving insulation on the market, let the potential buyer click the walls and see inside them. If all the wood used in the property comes from a sustainable resource, give the potential buyer that information while they enjoy a seamless interaction.
Using an interactive visualisation also means you get double the value from the 3D design process. Your 3D artist can render stills and animation from the model they produce for the interactive visualisation, so you get three types of media from one process and engage with your potential buyers on a whole new level.
When you go interactive, architectural visualisation transforms from luxury to necessity; from a tool which is nice to have, to an indispensable means of meeting sales targets.
Tags: 3d, animation, architect, Architectural Visualisation, CAD, interactive, marketing, May, property, stills, virtual, visualisation, web
Posted in 3D Design, Architectural Visualisation, Digital Marketing, Interactive 3D | No Comments »
Tuesday, May 27th, 2008
How can I use 3D to promote my new product?
If your product currently only exists as a CAD file, or a sketch on a piece of paper, or even as an idea in your head, 3D design can be a fantastic way to help your potential investors understand the product and appreciate its unique selling points.
3D imagery is also a good way to help your customers visualise your product and many of our clients use 3D visuals, which we have produced early in the product’s development, again in their sales and marketing activities. We’ve even had clients use their 3D visuals to train their staff once the product is launched.
3D visuals are an excellent way to communicate the finer details of a product and can be particularly useful for products with complex mechanisms or internal systems which can’t easily be photographed.
How can 3D design help me feature my product in a scene which would be expensive or difficult to photograph?
Using 3D technology, we can create realistic images which show your product in any environment. Just like your favourite Hollywood film, we can create stunning visual effects so that your customers see you product in an interesting environment. This can be an excellent way to attract attention and press and means your creative team can let their imaginations run wild.
Why is interactive 3D content so important?
Where interactive 3D content only used to be possible with long downloads or via CD ROM, increased broadband speeds, mean we can now deliver interactive 3D content through the web.
Using interactive 3D content provides an immersive experience where visitors can interact with your product and this can vastly improve the amount of time visitors spend on your site. Interactive 3D content is particularly useful for those with products that offer the customer configuration options as it can provide an accurate representation of how your product will look with the customers’ options in place.
Interactive 3D is also an excellent way to give your customers a sense of space. Virtual worlds where the customer can walk around and explore are now possible even for SMEs with a limited budget. This is a particularly useful tool for property developers, planners and environmental regeneration organisations who want to show their website visitors their vision and plans for the future.
Can 3D images be used to promote services as well as products?
3D imagery is an excellent way to help your audience understand your processes, proposals and figures and engage with your presentation. We have produced visual representations of graphs and charts which have enhanced multi-million pound projects and proposals and helped convey messages in boardrooms all over the world.
Once we have a 3D visual, can it be used in other formats?
Our 3D team can make your 3D visuals extremely versatile. We can build one 3D model and from that we can render, stills for print and web; interactive models for the web and CD ROM; and animation for TV, DVD and the web. So one 3D project can deliver content for each part of your marketing campaign.
Who uses 3D?
Architects use 3D images to help communicate their plans to clients and to aid planning applications. This can save enormous amounts of time and money by helping planning applications go through smoothly and can help keep last minute alterations to a minimum once building begins.
Property developers use 3D visualisations to help sell properties which aren’t yet complete. The property can be made to look complete with soft furnishings and nice lighting, and this is an effective tool in selling off-plan.
Event planners often use 3D images to show clients how their exhibition stands will look. Again, when used in this way, 3D images can help save vast amounts of time and money and help win business.
Companies launching a new product use 3D images to help their potential investors and customers understand the product and how it works.
Web designers and creative teams use 3D to give their website or brochure an edge and generate powerful visual effects.
Advertising agencies use 3D to show products in an interesting setting without the cost of photography and set design. 3D can be used in advertising to help engage clients and customers and make campaigns memorable and impressive.
Tags: 3d, about 3d, Advertising, animation, architect, Architectural Visualisation, FAQ, interactive, May, product, property, visual, visualisation
Posted in 3D Design, Interactive 3D, Product Design | No Comments »
